Husqvarna Premium Motorcycle Brand Is All Set To Launch In India

Pro-biking President, Mr Narang of Bajaj Auto aims at making Husqvarna, the best among of premium range bikes in India.

Manufacturing instance 1903, Husqvarna is one of the older motorcycle manufacturers in the world. Making a continuous production of an outstanding range of bikes, Bajaj has taken over 48 per cent of share for Husqvarna from BMW during 2013.

As per the latest bike news India, Bajaj disclosed the launch of Husqvarna premium motorcycle brand in India. The launch of the bike will commence with two stunning motorbike- the all-new Vitpilen 250 and Svartpilen 250. These two models have been aesthetically designed to showcase top-notch efficiency.

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The retailing of both models is slated to commence from February 2020. Bajaj Auto for the release of Husqvarna in India stated that it is going to be Probiking Business Unit. The following range of models will be handled under the premium motorcycle vertical range.

With the launch of the Swedish Motorcycle brand in India, Bajaj is also targeting to own nearly 50 percent of the Indian market for premium bikes. Taking small steps at a time, the brand is upgrading the KTM showrooms for the promotion of each and every KTM and Husqvarna efficiency bikes in India. Husqvarna has experienced the sheer growth in its sales in the period of last 5 years. With the successful venture coming to limelight, the brand is willing to showcase its presence in the European markets.

President of Bajaj Auto (Pro-biking segment), Sumeet Narang stated that premium bikes are gaining huge recognition in India from the past 5 years. The two broader segments of motorcycles are gaining the attention of the rides that include the high-performance machines and top-notch design structure.

He further is expected that Husqvarna may gain more success that KTM in the coming years. And this could come to light with the right implementation of strategy, planning, marketing, production and growth.

With the launch of 250cc street bike models in India, the outlook of the Husqvarna in India comes with an elegant and mature look. The target of the brand is to garner the attention of the Indian buyers especially of the age group of the mid-20s and 30s.

Husqvarna in India is going to strengthen its base for premium bakes up to 1 lakh. It is aww-so classy design and outlook,  the pro-biking business unit of Bajaj may see a rise in the Indian market. Narang is setting the company’s complete focus on gaining half the share of Husqvarna which is mainly the part of KTM AG group.